Haro for DIY PR
Help A Reporter Out — otherwise known as HARO — is a free platform that pairs journalists and writers with people who can provide their industry expertise, life experience, and general opinions for commentary in media publications.
This type of press coverage is a great way to put your business and your brand in front of larger audiences. At the same time, being cited as a source in news articles, magazines, and online publications will help you to:
• Establish yourself as an authority in your industry
• Increase your brand recognition
• Gain backlinks and drive more traffic to your website
• Build relationships with members of the media for future press mentions
This book will teach you how to use HARO as part of a DIY public relations strategy that gets results.
You’ll learn about what HARO is, how it works, and the many ways it can benefit your business and brand. This book provides best practices, including how to navigate the platform to find good leads, and how to track your ROI.